Ford is saying goodbye to Velocity Blue for the 2027 Bronco and introducing Neptune Blue! With fresh colors joining the lineup, including exclusive shades for the Filson edition, Bronco enthusiasts have plenty to talk about. Is Neptune Blue a worthy...
Ford Says Goodbye to Velocity Blue as Neptune Blue Takes Over for 2027!
A New Shade of Adventure Is Coming to the Bronco Lineup
Ford Bronco enthusiasts have always taken their colors seriously. From the retro-inspired Area 51 to the eye-catching Hot Pepper Red, choosing the perfect color is almost as important as choosing the right trim.Now Ford is making another change that is sure to get Bronco owners talking.
Velocity Blue is officially being retired from the Bronco lineup for 2027, and a new color called Neptune Blue is taking its place!
For some Bronco fans, that's exciting news. For others, it means saying goodbye to a color that has been part of the modern Bronco story since the vehicle's return.
Farewell to Velocity Blue
Velocity Blue Metallic has been one of the most recognizable colors offered on the sixth-generation Ford Bronco.
Its bright, energetic appearance has made it a popular choice for owners who want their Broncos to stand out, whether they're cruising down the highway, exploring mountain trails, or parked alongside hundreds of other Broncos at an event.
But all good things eventually come to an end.
According to Ford's October 2026 announcement, Velocity Blue will not return for the 2027 model year.
That means owners of Velocity Blue Broncos will soon have something a little more distinctive: a factory color that is no longer available on newly ordered models.
Will that make existing Velocity Blue Broncos more desirable someday?
Only time will tell, but discontinued factory colors certainly give owners another reason to appreciate what they're driving.
Meet Neptune Blue
Taking its place is Neptune Blue, a fresh addition to the 2027 Bronco exterior color palette.
Ford has confirmed the new color as part of its latest round of updates, giving buyers another way to personalize their Broncos.
Neptune Blue is also appearing elsewhere in Ford's vehicle lineup, including the Bronco Sport and Super Duty.
While photographs and digital renderings can give us an idea of how a new color looks, seeing Neptune Blue on an actual Bronco in natural sunlight will be the real test.
After all, Bronco owners know that some colors can look dramatically different depending on the lighting.
The 2027 Bronco Gets Even More Color Choices
Neptune Blue isn't the only new paint option making headlines.Ford is also introducing two special colors for the new Bronco Filson edition:
- Field Green Metallic: A rugged, outdoors-inspired color exclusive to the Filson series.
- Iron Sands Copper Metallic: A distinctive color reserved for the Filson First Edition package.
Whether you prefer something bold and bright or a more traditional outdoors-inspired color, the 2027 lineup offers some interesting choices.
What Will Neptune Blue Cost?
Ford's official announcement identifies Neptune Blue as an extra-cost paint option.Dealer-published ordering information lists the new color at approximately $495, although buyers should confirm final pricing and availability with their Ford dealership.
For many Bronco enthusiasts, paying a little extra for the perfect color is nothing new.
After all, if you're planning to keep your Bronco for years, you might as well love the way it looks!
Why Does Ford Keep Changing Bronco Colors?
Automakers regularly refresh their paint selections to keep vehicle lineups looking current and give returning customers something new.For the Bronco, those changes are particularly noticeable because its owners often take tremendous pride in their vehicles.
Just attend a Bronco gathering and you'll see what we mean.
From custom graphics and aftermarket accessories to matching wheels, decals, and interior accents, Bronco owners love making their vehicles their own.
A new factory color creates another opportunity to stand out.
And when a color disappears, it becomes another chapter in Bronco history.
The Bronco Busting Take
Here at BroncoBusting.com, we love seeing Ford continue to introduce new colors and options.But we also understand why some owners might be disappointed to see Velocity Blue disappear.
It's a sharp-looking color that has helped define the modern Bronco.
Neptune Blue now has some pretty big shoes to fill!
Whether the new shade becomes a fan favorite remains to be seen.
One thing is certain: When the 2027 Broncos begin showing up at dealerships and Bronco events, we'll be looking forward to seeing Neptune Blue in person.
Now We Want to Hear From You!
Would you choose the new Neptune Blue, or do you think Ford should have kept Velocity Blue?And while we're asking, what's your all-time favorite Ford Bronco color?
Join the discussion at BroncoBusting.com, where Bronco enthusiasts come together to share news, adventures, events, and everything Bronco.
We don't wave. We tip our hats!
Sources
Ford Motor Company — October 20262027 Bronco SUV: Specs, Features, and Everything You Need to Know
https://www.fromtheroad.ford.com/us/en/articles/2026/2027-bronco-suv-everything-you-need-to-know
Bronco Nation — 2027 Bronco Ordering
What's New, What's Gone
https://thebronconation.com/news/2027-bronco-ordering-––-what’s-new-what’s-gone-t.24487/
4WD Talk — October 14, 2026
2027 Bronco Colors, Vinyl Seats and Heated Wheel: What Changes by Trim
https://www.4wdtalk.com/2027-bronco-colors-seats-heated-wheel/
