Ford Bronco Silver Lake Dunes Project Vehicles
The Ford Bronco and Bronco Sport Silver Lake Dunes Project Vehicles are a vibrant celebration of customization, off-road adventure, and the 60th anniversary of the legendary Bronco nameplate. Designed with inspiration drawn straight from the shores of Lake Michigan, these two one-off builds show what’s possible when creativity meets the Ford Performance catalog.
Built not as limited-edition models, but as showcases of potential, both the full-size Bronco and the Bronco Sport were outfitted using parts and accessories that any owner could replicate. They’re not locked away in a showroom—they’re an open invitation for enthusiasts to build their own dune-ready dream machines.
Before the Bronco’s revival in 2020, you might’ve imagined Ford’s designers looking across the fence at Jeep’s endless stream of special editions and quirky touches. But no more. The Bronco, now with both a full-size and “fun-size” Sport version, is ready to jump into the sandbox of personalization, and Ford is making sure everyone knows it.
These Silver Lake Dunes builds are themed for a sunset drive along Michigan’s dune-lined shoreline. They’re bold, bright, and unmistakably built for summer. And while they may look like concept art come to life, just about every part is something you can order today.
The big Bronco is a four-door variant riding on black-painted Heritage wheels and aggressive BFGoodrich T/A KO3 tires. It’s also outfitted with a Yakima paddleboard carrier, Rigid light bars, and bull bars—all pulled directly from the Ford Performance playbook.
The Bronco Sport is equally distinctive, riding on painted Mach-E Rally-style wheels wrapped in lighter-duty BFGoodrich rubber. While not quite as rugged as its full-size sibling, it carries the same spirit of lakeside fun and adventure. Paddleboard mounts, bull bars (like those found on the Sport Badlands Sasquatch), and performance-inspired styling show this compact SUV is ready to play.
But the real show-stopper? The custom graphics. Splashed across both vehicles is a two-tone design meant to evoke the flowing sand dunes and calm waters of Lake Michigan, topped off with a blazing sunset sky. It’s not your standard racing stripe—it’s art. Designed by Ford’s color and materials team, the graphics break up the vehicle’s profile in a way that feels organic, like you’re seeing the landscape reflected right on the body. Finished in Azure Gray, the paintwork complements both the lake and sky it draws inspiration from.
These touches go beyond visual appeal. They reflect Bronco’s core philosophy: modularity, creativity, and freedom. This is a vehicle designed to be dismantled and reimagined with ease. Ford’s team highlights how simple it is to remove doors, swap bumpers, or change the entire look with just a wrench and a little time. It’s not just marketing—it’s a fundamental design principle.
The Bronco Sport, now with an available Sasquatch package, leans into that spirit with Rally mode tuned for sand, modular bumpers, and “Bronco bolts” that signal where accessories can be mounted. It’s a nod to the original Bronco’s no-nonsense adaptability, now reimagined for a new generation.
Paul Wraith, Ford’s Director of Design, along with Head of Design Todd Willing, challenged the team to rethink how to visually communicate Bronco’s capability. They wanted the graphics to feel like a portal—something that pulls the viewer into the world of off-road adventure. And they succeeded.
Best of all, these builds aren’t out of reach. Nearly every piece—aside from the custom decals—is available through Ford Performance Parts and Accessories. Find a skilled vinyl installer, and you’re off to the races. This isn’t a case of look-but-don’t-touch; it’s a recipe book for building your own beach-runner Bronco.
While Jeep owners have long embraced personalization—from functional upgrades to quirky details—Ford is now just as capable of joining the fun. And unlike the angry-eyed grilles that have become a meme in the Jeep world, Bronco’s look remains friendly, approachable, and full of spirit.
As a celebration of Bronco’s 60 years of wild adventure, these Silver Lake Dunes builds serve as both tribute and invitation. Ford isn’t looking at Jeep with envy anymore. It’s out there, playing in the sand with its own toys—and inviting everyone else to do the same.
The Ford Bronco and Bronco Sport Silver Lake Dunes Project Vehicles are a vibrant celebration of customization, off-road adventure, and the 60th anniversary of the legendary Bronco nameplate. Designed with inspiration drawn straight from the shores of Lake Michigan, these two one-off builds show what’s possible when creativity meets the Ford Performance catalog.
Built not as limited-edition models, but as showcases of potential, both the full-size Bronco and the Bronco Sport were outfitted using parts and accessories that any owner could replicate. They’re not locked away in a showroom—they’re an open invitation for enthusiasts to build their own dune-ready dream machines.
Before the Bronco’s revival in 2020, you might’ve imagined Ford’s designers looking across the fence at Jeep’s endless stream of special editions and quirky touches. But no more. The Bronco, now with both a full-size and “fun-size” Sport version, is ready to jump into the sandbox of personalization, and Ford is making sure everyone knows it.
These Silver Lake Dunes builds are themed for a sunset drive along Michigan’s dune-lined shoreline. They’re bold, bright, and unmistakably built for summer. And while they may look like concept art come to life, just about every part is something you can order today.
The big Bronco is a four-door variant riding on black-painted Heritage wheels and aggressive BFGoodrich T/A KO3 tires. It’s also outfitted with a Yakima paddleboard carrier, Rigid light bars, and bull bars—all pulled directly from the Ford Performance playbook.
The Bronco Sport is equally distinctive, riding on painted Mach-E Rally-style wheels wrapped in lighter-duty BFGoodrich rubber. While not quite as rugged as its full-size sibling, it carries the same spirit of lakeside fun and adventure. Paddleboard mounts, bull bars (like those found on the Sport Badlands Sasquatch), and performance-inspired styling show this compact SUV is ready to play.
But the real show-stopper? The custom graphics. Splashed across both vehicles is a two-tone design meant to evoke the flowing sand dunes and calm waters of Lake Michigan, topped off with a blazing sunset sky. It’s not your standard racing stripe—it’s art. Designed by Ford’s color and materials team, the graphics break up the vehicle’s profile in a way that feels organic, like you’re seeing the landscape reflected right on the body. Finished in Azure Gray, the paintwork complements both the lake and sky it draws inspiration from.
These touches go beyond visual appeal. They reflect Bronco’s core philosophy: modularity, creativity, and freedom. This is a vehicle designed to be dismantled and reimagined with ease. Ford’s team highlights how simple it is to remove doors, swap bumpers, or change the entire look with just a wrench and a little time. It’s not just marketing—it’s a fundamental design principle.
The Bronco Sport, now with an available Sasquatch package, leans into that spirit with Rally mode tuned for sand, modular bumpers, and “Bronco bolts” that signal where accessories can be mounted. It’s a nod to the original Bronco’s no-nonsense adaptability, now reimagined for a new generation.
Paul Wraith, Ford’s Director of Design, along with Head of Design Todd Willing, challenged the team to rethink how to visually communicate Bronco’s capability. They wanted the graphics to feel like a portal—something that pulls the viewer into the world of off-road adventure. And they succeeded.
Best of all, these builds aren’t out of reach. Nearly every piece—aside from the custom decals—is available through Ford Performance Parts and Accessories. Find a skilled vinyl installer, and you’re off to the races. This isn’t a case of look-but-don’t-touch; it’s a recipe book for building your own beach-runner Bronco.
While Jeep owners have long embraced personalization—from functional upgrades to quirky details—Ford is now just as capable of joining the fun. And unlike the angry-eyed grilles that have become a meme in the Jeep world, Bronco’s look remains friendly, approachable, and full of spirit.
As a celebration of Bronco’s 60 years of wild adventure, these Silver Lake Dunes builds serve as both tribute and invitation. Ford isn’t looking at Jeep with envy anymore. It’s out there, playing in the sand with its own toys—and inviting everyone else to do the same.
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