Ford CEO Unveils Bronco Roadster Concept for 60th Anniversary
Detroit, MI — To celebrate the 60th anniversary of the iconic Ford Bronco, the company has revealed a bold new concept: the Bronco Roadster Concept Vehicle. Shared directly by Ford’s CEO on X, the one-of-a-kind build pays tribute to the SUV’s “Built Wild” heritage while reimagining a classic for modern enthusiasts.
The concept takes direct inspiration from the 1966 U13 Bronco Roadster, the first-generation open-air model that embodied the spirit of off-road freedom. True to its roots, the new Bronco Roadster Concept features no doors, no roof, and pure open-air adventure.
The Bronco Roadster Concept fuses vintage design cues with modern Bronco toughness. It sports retro-styled wheels, round headlamps with a modern LED twist, and a clean two-door layout that immediately recalls the original. The minimalist interior emphasizes utility, while the exposed cabin makes it clear this machine is meant for the trail as much as it is for nostalgia.
“Meet the Bronco Roadster Concept Vehicle,” the CEO’s post read. “A one-of-a-kind concept to celebrate Bronco’s 60th anniversary and pay tribute to Bronco’s Built Wild heritage. Inspired by the 1966 U13 Roadster. No doors. No roof. Just open-air adventure.”
Launched in 1966, the original Bronco became an instant favorite for adventure-seekers, ranchers, and off-road racers. The U13 Roadster stood out for its pure simplicity — an unfiltered machine that delivered capability with style.
The new Roadster Concept isn’t slated for production, but it underscores Ford’s commitment to keeping the Bronco legacy alive and pushing its identity forward. For Bronco fans, it’s a visual reminder of how far the brand has come, while staying true to its roots.
While Ford has not announced any plans to bring the Roadster Concept to showrooms, the 60th Anniversary celebration continues to highlight the Bronco’s enduring popularity. From the trails to car shows, and now onto social media buzz, the Bronco Roadster Concept is proof that the legend is stronger than ever.
Detroit, MI — To celebrate the 60th anniversary of the iconic Ford Bronco, the company has revealed a bold new concept: the Bronco Roadster Concept Vehicle. Shared directly by Ford’s CEO on X, the one-of-a-kind build pays tribute to the SUV’s “Built Wild” heritage while reimagining a classic for modern enthusiasts.
The concept takes direct inspiration from the 1966 U13 Bronco Roadster, the first-generation open-air model that embodied the spirit of off-road freedom. True to its roots, the new Bronco Roadster Concept features no doors, no roof, and pure open-air adventure.
A Modern Tribute to a Classic
The Bronco Roadster Concept fuses vintage design cues with modern Bronco toughness. It sports retro-styled wheels, round headlamps with a modern LED twist, and a clean two-door layout that immediately recalls the original. The minimalist interior emphasizes utility, while the exposed cabin makes it clear this machine is meant for the trail as much as it is for nostalgia.
“Meet the Bronco Roadster Concept Vehicle,” the CEO’s post read. “A one-of-a-kind concept to celebrate Bronco’s 60th anniversary and pay tribute to Bronco’s Built Wild heritage. Inspired by the 1966 U13 Roadster. No doors. No roof. Just open-air adventure.”
The Bronco Legacy
Launched in 1966, the original Bronco became an instant favorite for adventure-seekers, ranchers, and off-road racers. The U13 Roadster stood out for its pure simplicity — an unfiltered machine that delivered capability with style.
The new Roadster Concept isn’t slated for production, but it underscores Ford’s commitment to keeping the Bronco legacy alive and pushing its identity forward. For Bronco fans, it’s a visual reminder of how far the brand has come, while staying true to its roots.
Looking Ahead
While Ford has not announced any plans to bring the Roadster Concept to showrooms, the 60th Anniversary celebration continues to highlight the Bronco’s enduring popularity. From the trails to car shows, and now onto social media buzz, the Bronco Roadster Concept is proof that the legend is stronger than ever.
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