Ford Bronco Holds Its Ground as Mercedes Enters the Removable-Top Arena
Mercedes-Benz is making headlines this week with the announcement of a new cabriolet version of its iconic G-Class SUV. While the German automaker’s move adds another open-air option to the market, it’s clear that the Ford Bronco remains the benchmark for rugged, accessible adventure.
A Rare Breed of Open-Air SUVs
According to Mercedes, the upcoming G-Class Cabriolet will be sold globally, including in the U.S. That means it will join an exclusive club of SUVs offering a removable roof—currently led by the Ford Bronco and Jeep Wrangler. However, with a starting price already well over $149,000 for the hardtop version, the G-Class Cabriolet is playing in a completely different league.
In contrast, the Bronco offers wide-ranging trims, from the trail-ready Base and Big Bend models to the rock-crawling Badlands and desert-tuned Raptor—all priced to give everyday enthusiasts the chance to experience open-air, off-road freedom without breaking the bank.
Off-Road Credentials: Bronco Still Leads the Way
There’s no question that the G-Class has off-road capability—it was originally designed as a military-grade vehicle and still rides on a body-on-frame platform. But when it comes to accessible, purpose-built off-roading, Ford has engineered the Bronco specifically for America’s trails, dunes, and backroads.
From the available Sasquatch package with 35-inch tires, electronic locking differentials, and advanced G.O.A.T. Modes, to its innovative removable doors and roof system, the Bronco is built for drivers who want to tackle the terrain on Saturday and cruise Main Street on Sunday.
Price vs. Lifestyle
While Mercedes-Benz teases its shadowy profile images of the new Cabriolet, there’s little doubt the vehicle will serve more as a status symbol than a weekend warrior. With a six-figure price tag and limited availability, the G-Class Cabriolet is unlikely to lure buyers away from Bronco Nation.
Ford has positioned the Bronco to be more than just a vehicle—it’s a lifestyle brand, with a growing community of owners gathering at events across the country, from the Smoky Mountain Bronco Stampede to the Bronco Invasion in Wildwood, NJ. That grassroots culture can’t be replicated by a luxury SUV designed in Graz, Austria.
The Verdict
Mercedes-Benz may be “popping the top” on the G-Class, but the Bronco continues to set the pace for real-world off-roaders who want versatility, capability, and freedom without a six-figure invoice.
In the battle of open-air adventure, the Bronco remains the people’s champion.
